Coondapur.com: How to Take Your Social Media-SEO Strategy to the Next Level??

I would be very surprised if any of you reading this is not already aware of the impact of social media on SEO. It is very clear that social signals are influencing search rankings in a big way and this influence is only slated to grow.

In all probability you already have a presence on Facebook, Twitter and Google+, and you have perhaps experienced higher search rankings too.

This post is however about catapulting your social media/SEO strategy to the next level. Moving beyond the obvious and simple strategies, let us discuss what you need to focus on for maximizing SEO benefits from social media.

Tips To Take Your Social Media-SEO Strategy to the Next Level

Look Beyond the Big 3 or 4

Everyone knows about Facebook, Twitter, Google+ and LinkedIn. While these are important, other social media sites are slowly gaining in popularity and visitors. Because social signals are all about popular recommendations, missing out on newly emerging social media sites can be detrimental to SEO. Pinterestin particular is rising well and is worth considering, depending of course on the nature of your niche.

It might also be a good idea to look for specific nichefocused social media platforms. Yes, they do exist.

Reinforce Focus on Content

Of course, your content is of high quality, adds value and is well shared on social media. Now take a step back and re-evaluate your content strategy. What is keeping it from going viral? Aim to produce content that is of such value that it starts buzzing all over the internet. The surge of traffic not only brings in SEO benefits, but the effects of the exposure and visibility for your company/brand will remain long term.

Leverage on Relationships

You have been courteous on social media, have followed all rules of social media by sharing others’ posts, commenting on their blogs, offering your views/help when needed. Now it is payback time (hahaha…evil laugh).

On a serious note, it is a smart strategy to leverage your social media relationships to bag guest blogging opportunities on high ranking sites in your niche. If you have already established a relationship with a top influencer, great. If not, request an introduction from someone you know, who knows the ‘big guy’ in your niche. An introduction makes the busy influencer more receptive to that guest blog you want to write.

Look Towards Building Authority

In the coming days, Google Author Rank is slated to be an important factor that will be considered in the search rankings. Clickhere to know more on this. So rankings will be based not only on the content itself, but also on the ‘author’ of the content. Use social media actively to establish your authority in the niche. This will not only help with Author Rank, but also in general SEO as authority websites are always ranked higher by Google.

What other techniques do you have in mind for maximizing social media for SEO?