By Michele PW

Congratulations! You've just completed the finishing touches on your brand new website, and now you're ready to launch it to the world!
Except... how do you do that exactly? It's not like you upload it and your ideal clients magically find you.
So, what you need is a launch guide for your new site. And you just happen to be in the right place, because I'm going to walk you through what you should do.
And the best part? This even works if you DON'T have a new site and all you're looking for is a bump in traffic. Wahoo!

 

First off, you need a message. Your message could be "Hey check out my new site," which is okay, but unless you're only talking to people who have some sort of relationship with you (friends or those who have been following you awhile) they probably won't go look.
A better message would be something around the free gift you're giving away on your site. (What? You don't have a free gift? Okay, that's first on the list to get done!)
You could also write a blog post and/or shoot a video with some content in it from your freebie -- maybe you highlight one tip or you include content that's NOT in the freebie -- and post in on your blog with a call to action to sign up for the full freebie to get the rest of the tips.

Once you know what your message is, now it's time to start posting it. Places to start:
* Your list -- send as an ezine or a message (although your list already has the freebie, so you may want to do a variation of the content piece)
* Post a blurb on Facebook with a link to the article or video
* Post the article or video itself on Facebook
* Create a graphic with a quote from the free gift with your branding on it -- post that on both Facebook and Pinterest
* Tweet about the article or video
* Post a blurb on Linked In with a link to the article or video
* Post the article or video itself on Linked In
* Post a blurb or the content itself on any other social networking site you use
* Create a press release about either your new site and/or the piece of content you created and submit on both free and paid portals
* Talk about it on your podcast, if you have one. (On a separate note, podcasts are making a comeback so you may want to look into hosting one.)
* If you make a video, make sure you post it on YouTube (and you may want to create a video in addition to the blog post so you can create more traction)
* Create some Facebook ads around the content
* Be creative! Can you think of any other places to either post the content or post a blurb with a link to the content?
Hopefully this has given you some good ideas to start boosting traffic to your website even if you don't have anything going on in your biz right now. Also, I want to make sure you see the big picture here -- which is to find ways to take ONE thing (one piece of content, one event, etc.) and reuse and repackage it to give you visibility on multiple platforms. That's the key -- the more you can do this, the easier it's going to be to leverage your online marketing.

About the author:

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a premiere direct response copywriting and marketing company that helps entrepreneurs attract more clients, sell more products and services and boost their business. To grab your FREE "Ka-Ching! Business Kit" with a FREE CD visit http://www.MichelePW.com/freecd

 

IMAGE via: Mcimarketingsolutions

Article Source: http://EzineArticles.com/8056934

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By Michele PW

The good news about being a biz owner is you get to set your own schedule.
And the bad news? You get to set your own schedule. (And we haven't even talked about how that looks when you work out of your home and all the distractions THAT brings.)
If you're like most entrepreneurs, no one taught you what successful habits you should be incorporating into the day-to-day running of your biz. Instead, you brought whatever working habits you learned at either your last place of employment or maybe even from school. And while those habits may have served you at that time, you may be finding they're now holding you back from growing your biz.

So I want to share 3 powerful habits you can start doing right now to grow a successful, profitable biz, without making yourself crazy.

Habit 1:
Start your day with a positive, grounding ritual. I don't know any super-successful entrepreneur who jumps out of bed and immediately checks email. Everyone I know has some sort of ritual -- it could be meditation or journaling or visualizing or some inspirational reading. But whatever it is, the point is to start your day powerfully and at peace.
Then you can check email.
Look, I get it if you're squirming right now. I was a massive check-my-email-first-thing-in-the-morning too. But for a year now, I've instead started my day with meditation and maybe some journaling, and I have to tell you, it's really helped me stay centered and grounded no matter what goes on around me. I tend to get more done, be less frazzled, and be a lot more focused. And you MUST do this before you check email and start your day -- the moment you jump into your day thinking you'll get "back" to meditating -- it never happens.

Habit 2:
Take the time to plan your day (and maybe your week) in advance. Now there are lots and lots of resources and systems out there to help you structure your day, and it really doesn't matter what system you use, just as long as you do SOMETHING. For myself, I take time usually on Friday (but sometimes on Sunday) to plan my week out and at least get the big rocks scheduled. And then each morning I revisit that schedule, and based on what I've gotten done (or not gotten done), I then plan out what I need to do that day.
I'm certainly no expert at this and I also most-definitely could have a better system, but the point is it does work for me. The days I don't revisit my schedule and plan my day are typically my least-productive days, so it's definitely worth it to take 5 minutes and put together my day's to-do list.

Habit 3:
Take the time to check in with your biz and your goals at least once a quarter. It's not enough to put together your marketing plan and figure out your goals in January and then never look at them again. You need to go back and revisit your goals and your plan (and also check back in that you're still connected to your vision and mission). Are you on track? Have you gotten off track? Are you on a different path than you intended, but you're finding you like that path better? Whatever it is, this is important step to make sure you stay clear, connected and focused on your biz (which makes it a lot easier to reach your goals).

About the author:

Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a premiere direct response copywriting and marketing company that helps entrepreneurs attract more clients, sell more products and services and boost their business. To grab your FREE "Ka-Ching! Business Kit" with a FREE CD visit http://www.MichelePW.com/freecd

 

IMAGE via: under30media
Article Source: http://EzineArticles.com/8257825

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